A.F. Textiles is a well-known quality producer of ladies’, men’s and children’s wear specialising in jeans and other prewashed clothing. A.F. Textiles owes its success to its sharp focus, excellent price-quality ratio, and quick and reliable delivery of goods.
Powered by the ambition to deliver consistent quality at extremely competitive prices, A.F. Textiles keeps its distribution within the well-defined region of the Benelux and Germany. A.F. Textiles combines this smart marketing strategy with a highly active production policy in the Far East, particularly China and Bangladesh.
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One of the hallmarks of this policy is that A.F. Textiles always supervises the production and logistics locally and therefore can demand high standards for working conditions and environmental controls. Because A.F. Textiles operates in this way with regular suppliers it can exert a maximum influence on them, for example in the area of water treatment techniques These features all together have brought more and more renowned quality retailers and discounters to add their names to the growing clientele of A.F. Textiles.
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“In order to be successful in our industry we made a conscious decision to specialise in a limited number of product segments and distribute them within a clearly demarcated area. But with the accompanying goal of offering within these segments trend-setting, good quality products for a very competitive price-quality ratio. Over the years we have been able to continually refine our production policy in order to realise these goals. We know our way around in the countries that manufacture for us; we visit local fabric markets and production facilities in order to make new contacts. Yet we always see things through European eyes. That also means that we keep a tight watch on how our products are being manufactured. Production only takes place in safe facilities with good working conditions. For us, this is the only way to get the best of both worlds.”
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